Orchestrate your ecosystem with a single source of truth
Understand your account landscape like never before. Crossbeam’s automated Account Mapping reveals where your accounts overlap with partners, helping you unlock new opportunities and accelerate growth.
Turn partner overlaps into growth strategies
Cross-reference your customer pipeline data with your partners' lists to reveal a wide range of new opportunities. By mapping common overlaps, you unlock a whole universe of new growth motions, from co-marketing to co-selling to building joint case studies and new integrations. This matrix of data shows where collaborations can drive revenue, helping you identify untapped potential and ways to strengthen partnerships.
The right tool for the job
Before Crossbeam, companies struggled with manual, error-prone methods like spreadsheets and calls to compare accounts, resulting in inefficient and unsecure processes. Crossbeam revolutionized account mapping by making it fast, easy, and secure, while providing the tools and workflows to turn this data into a scalable growth engine for your business.
Share securely and accurately
Account mapping data usually comes from CRM platforms like Salesforce or HubSpot, but the process can be complex due to custom fields and business nuances. Crossbeam simplifies this by refining your CRM data into clearly-defined match lists called Populations, like Prospects, Open Opportunities, and Customers. You can then share as much or as little of this data as you want with customizable sharing settings, making the process efficient and secure.
“Since we adopted Crossbeam, 35% of our opportunities are partner-influenced or sourced.”
Bring ELG to life
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Account mapping is taking a list of your pipeline and cross-referencing or “mapping” it with a partner’s list of current or potential customers.
How to use partner data to fuel attribution, sales enablement, product-led growth, and more.
The market is down. Funding is hard to come by. The pressure is on for partnership professionals to demonstrate value. You don’t have time to mess around, it’s time to get to work. Join us as we walk through not one, not two, not three, but FOUR ways to land partnership revenue using real-time account mapping in Crossbeam. We’ll cover: Best practices for account mapping based on thousands of successful Crossbeam users. How to fill your pipeline with net new deals sourced by partners. How to use your existing ecosystem to accelerate deals.
Frequently asked questions
Yes, Crossbeam allows you to customize sharing settings per partner, so you can share as much or as little data as you want.
Yes! With a paid account, you can choose which Populations of yours — and your partners' (globally) — you want to see included in the Account Mapping Matrix view of Potential Revenue. Click into each square of the Matrix to be taken to a report where you can drill deeper into your opportunity data. Use the data to assess potential tech partners, prioritize efforts on key collaborations, and obtain leadership approval for investing in targeted partnerships.
Crossbeam allows you to account map with any of your partners and surface overlaps for any of your Populations — your standard default Populations (Customer, Prospects, Opportunities) as well as any custom Populations you create.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
