Cross-reference your customer pipeline data with your partners' lists to reveal a wide range of new opportunities. By mapping common overlaps, you unlock a whole universe of new growth motions, from co-marketing to co-selling to building joint case studies and new integrations. This matrix of data shows where collaborations can drive revenue, helping you identify untapped potential and ways to strengthen partnerships.

Before Crossbeam, companies struggled with manual, error-prone methods like spreadsheets and calls to compare accounts, resulting in inefficient and unsecure processes. Crossbeam revolutionized account mapping by making it fast, easy, and secure, while providing the tools and workflows to turn this data into a scalable growth engine for your business.

Account mapping data usually comes from CRM platforms like Salesforce or HubSpot, but the process can be complex due to custom fields and business nuances. Crossbeam simplifies this by refining your CRM data into clearly-defined match lists called Populations, like Prospects, Open Opportunities, and Customers. You can then share as much or as little of this data as you want with customizable sharing settings, making the process efficient and secure.