Get credit for partnership influence
Partnerships are measurable at last. Crossbeam associates every activity with relevant accounts and opportunities to ensure attribution for partner sourced and influenced revenue.
Track your partner influenced and sourced revenue
The most comprehensive attribution tracker on the market is here. See Crossbeam’s Attribution hub in action:
Track attribution in seconds
Condense hours of manual attribution workflows to minutes for both sourced and influenced tracking.
Sync insights in real-time
Surface actionable attribution insights with Salesforce reports and dashboards that allow you to manage your pipeline like a science.
Show your impact
Get leadership’s buy-in with personalized attribution metrics. You pick and choose the data that matters most for your next quarterly business review.
Keep a pulse on ecosystem activity
Bring your invisible work to light with X-ray vision into activities across your entire tech stack. Layer in Gong recording snippets when partners are mentioned for additional tracking and attribution.
“We’ve literally gone from zero to millions in [partner-influenced] growth in the span of a year, and Crossbeam has had a huge impact.”
Bring ELG to life
Toni Hohlbein, Sangram Vajre, and the team at GTM Partners partnered on a great content piece on GTM metrics.
After years in sales operations, Don Otvos applied his eye for efficiencies to accelerate LeanData's revenue growth.
Learn from partnership professionals at Airship, Contentsquare, SignEasy, and PrinterLogic about how they approach attribution in their orgs.
Frequently asked questions
With Gong call data in Crossbeam, partnership leaders can accurately attribute partner activities to revenue, understand the impact of partner engagements, and drive better sales outcomes—revolutionizing revenue attribution and partner collaboration. When connected, Crossbeam will automatically detect when a prospect (or AE) mentions a partner on a sales call. This will post to your activity timeline where you can track attributable events happening alongside each of your opportunities in Crossbeam.
Yes. Crossbeam sends the attribution type—sourced or influenced—along with each opportunity into Salesforce where you can create different reports and dashboards to fit your needs.
Yes, you can customize what we call your Roll-Up Metrics. These provide an at-a-glance look into your partner program's performance and can be customized in several ways to meet your reporting needs. For example, if you need to report on your quarterly performance in a QBR, you can select the applicable dates and showcase metrics for that time period.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
