Crossbeam for lead generation

Fuel your pipeline with Ecosystem-Qualified Leads

Identify, generate, and automatically deliver high-quality leads to your sales team with Crossbeam.

Uncover better leads

Leverage Crossbeam’s automated account mapping technology to uncover new leads your partners are already doing business with.

Create target account lists

Create personalized, prioritized  lists based on partner overlap data, focusing on the most valuable partners to generate more pipeline. Reps can receive notifications on new overlaps with high-impact partners to take action.

Access partner-vetted contacts

Crossbeam Copilot highlights overlaps and key contacts — like decision-makers and economic buyers — right within the tools sellers use every day.

Get ecosystem data where you need it

Encourage sales teams to be proactive in leveraging ecosystem data by placing it directly in your CRM.

Expand your ICP

Gather, compare, and share Greenfield leads — those that are not in your CRM — with partners using Crossbeam.

Explore features built for lead generation

Account mapping UI highlighting one particular overlap count.
Account Mapping

Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.

Crossbeam Copilot callout
Crossbeam Copilot

Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.

Crossbeam icon showing off other integrations
Integrations

Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.

Slack and Email notifications
Slack and alerts

Stay up to date on accounts and keep things moving by sending notifications where the work happens. Make moves faster with real-time notifications in Slack and email.

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.

This just in: the most cost-effective sales strategies in 2023 are inbound, customer referrals, Ecosystem-Led Growth, and cold outbound. But why choose just one? ELG can help you generate higher quality leads that close for all of the above.

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Skylark's board of directors is encouraging ecosystem-led growth, because they're generating more leads with partners than direct sales.

15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions

All the co-selling questions your sales reps should ask to accelerate opportunities and generate ecosystem qualified leads.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.