Fuel your pipeline with Ecosystem-Qualified Leads
Identify, generate, and automatically deliver high-quality leads to your sales team with Crossbeam.
Uncover better leads
Leverage Crossbeam’s automated account mapping technology to uncover new leads your partners are already doing business with.
Create target account lists
Create personalized, prioritized lists based on partner overlap data, focusing on the most valuable partners to generate more pipeline. Reps can receive notifications on new overlaps with high-impact partners to take action.
Access partner-vetted contacts
Crossbeam Copilot highlights overlaps and key contacts — like decision-makers and economic buyers — right within the tools sellers use every day.
Get ecosystem data where you need it
Encourage sales teams to be proactive in leveraging ecosystem data by placing it directly in your CRM.
Expand your ICP
Gather, compare, and share Greenfield leads — those that are not in your CRM — with partners using Crossbeam.
Here's how it works
Build pipeline reports with partners based on your prospects and sort by highest impact. Create shared lists with your partners and send them to sellers for account prioritization.
For example, build customized dashboards in your CRM leveraging your partner overlap data inside Account and Opportunity pages. Layer in pipeline stages for better sales alignment.
Give sellers these hot leads by leveraging Crossbeam for Sales. Provide configurable co-sell templates to get a warm intro or gather sales intel.
Make sure sellers get notified of new overlaps via Slack so they can take action right away.
Explore features built for lead generation
Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.
Stay up to date on accounts and keep things moving by sending notifications where the work happens. Make moves faster with real-time notifications in Slack and email.
Bring ELG to life
Skylark's board of directors is encouraging ecosystem-led growth, because they're generating more leads with partners than direct sales.
All the co-selling questions your sales reps should ask to accelerate opportunities and generate ecosystem qualified leads.
This just in: the most cost-effective sales strategies in 2023 are inbound, customer referrals, Ecosystem-Led Growth, and cold outbound. But why choose just one? ELG can help you generate higher quality leads that close for all of the above.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
