Prioritize accounts and partners to keep your ecosystem thriving
Uncover new opportunities, prioritize top accounts, and close bigger deals faster using Partner Impact metrics in Crossbeam.
Spot high performers and scale success
Leverage advanced analytics to gain new visibility into partner performance and ecosystem health. Identify high-performing partners and replicate their success across your ecosystem.
Prioritize the right accounts
Use impact metrics and past performance to prioritize accounts and make informed decisions on where to invest resources. Partner Impact gives you visual cues, indicating where working with specific partners can boost performance and helping you focus on relationships that drive the most value.
Uncover new leads and accelerate deals
Get a high-level view of how your ecosystem drives revenue with the Ecosystem Insights Dashboard. Identify net new leads based on who your partners are already doing business with and prioritize high impact partners who can help advance existing opportunities, even breaking it down by sales stage. Then use the closed-won summary to analyze partner-influenced deals against key metrics like revenue and win rate.
Bring ELG to life
Leveraging an ecosystem to drive sales can only thrive as a joint effort with leadership and every GTM function. Here's some help to bring them onto Team ELG.
Learn how Fivetran arms their sales team with deal-winning data in this excerpt from Crossbeam CEO Bob Moore’s new book.
ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.
Frequently asked questions
Partner Impact data is located within Crossbeam as a visual recommendation or value, reflecting performance improvement based on partner metrics. Sales leaders can evaluate pipeline performance with varying degrees of ecosystem involvement to aid in forecasting and pipeline management. Sellers can prioritize target accounts and receive partner recommendations for outreach on a specific account. Lastly, Partner Managers can prioritize partners across account types and target accounts to work with specific partners.
To see Partner Impact, you must be sharing at least 10 Population Overlap Counts and/or Sharing Data and have a CRM connected. Additionally, the following field types need to be synced: Deal Stage, Deal Name, Deal Amount, Close Date, Open Date, Is Won, Is Closed
The Ecosystem Insights Dashboard is only available for customers on our Supernode plan.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
