Ecosystem-Led Growth (ELG) is the go-to-market motion that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships.
The power of ELG
ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth.
The customer relationships it generates have higher contract values, close faster, see higher win rates, and expand more meaningfully over time.
Transform your funnel with ELG
ELG Playbooks
In this installment of Crossbeam Explains, learn about one of the most effective tactics in sales and customer success — co-selling with partners.
Using traditional sales tactics in. down market, you need 125% more open opportunities to hit quota. Using ELG, sales teams need fewer open opportunities to hit quota thanks to an increase in win rate and ACV and a decrease in sales cycle length.
Discover how solo entrepreneur Brooks Lockett used an Ecosystem-Led Growth strategy to drive results by partnering up in the crowded B2B SaaS landscape.
Your partners can help accelerate your expansion into a new market, vertical, or buyer persona with grace. They can educate you about your buyer’s pain points, their communication style, and their buying tendencies. They can also give you visibility into their tech stacks and help you gather value statements to showcase your product’s value.
Competition to find new partners and get referrals from existing partners is getting stiffer. One way to stand out? Hire a partner marketer.
We analyzed a cohort of 300 Crossbeam customers and learned that there’s $86 Billion in open opportunities on their existing accounts that their partners can help close. When sales cycles are long and costly, customer expansions and upsells could help you win more and spend less.
Discover how Gainsight leverages partner ecosystems to boost customer success, increase retention, and drive growth through integrations, ecosystem intel, and ELG event strategies.
Partner data can help your product team invest in the right product and feature development work and help them hit their quarterly goals. For example: Pull partner data into your product team’s analytics dashboard so they can invest in the integrations that improve product usage.
Sales and partnerships teams can cut deal cycles by 27% and close 53% more deals by collaborating. Discover a 3-step strategy to win together.
How to use Sales Edge to ask your Partner Networks for warm intros, intel about accounts, and support closing deals — all without leaving the tools in your sales stack.
With a partner ecosystem platform (and some SQL, dbt, and BI tools) you can use partner data to enable other parts of the business.
ELG Education
Get the best-selling book with all the real-world ELG playbooks from some of the best companies in the industry.
Ready to play an active role in shaping the future of Ecosystem-Led Growth? Join the movement along with 60+ other companies.
Come collaborate in person with some of the best minds in Ecosystem-Led Growth at the marquee ELG Conferences in the US or in Europe.
Learn how to build your own ELG chops with Crossbeam's Ecosystem-Led Growth certification.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
