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|
5
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Ecosystem-Led Growth: The power of your partner ecosystem
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Bob Moore

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth. Learn how it works, and why it's transforming SaaS GTM.

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6
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5 ways to leverage ecosystem data
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Cold outbound isn’t dead. Here’s what Sales leaders say are the most cost-effective sales strategies in 2023
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ELG Success Stories

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How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%
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How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
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How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org
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This CRO uses ELG to increase ARPU by 23% and reduce churn to nearly zero
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How Typeform improved their revenue by 40% with ELG and PLG
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ELG Sales: Deals and Revenue

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1
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7
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14
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The Beginner’s Guide to SaaS Tech Partnerships
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Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
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Partnerships 101: What is Ecosystem-Led Growth?
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6 Questions to Answer Before Launching Your Channel Partner Program
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Account mapping. How to (finally) do it without giant, cumbersome spreadsheets
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Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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No more silos: 4 new ways to use partner data

ELG Marketing: Awareness and Demand

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What can B2B SaaS companies learn about Ecosystem-Led Growth from a solo entrepreneur?
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Partnerships 101: What is a PRM and should I use one?
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Tech ecosystem maturity: How to level up your “better together” messaging
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14
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Crawl, walk, run: The co-marketing framework that will keep you sane
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7
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Standout traits for a great partner case study (with examples)
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The co-marketing flip: Get strategic with your partner marketing six months into the partnership
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Partnerships 101: How to organize and execute an online event with your partners
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The case for a co-marketing-first approach
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8
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The community mindset: How building a customer community empowers partnerships
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4
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The anatomy of a killer SaaS partner newsletter (plus examples)

ELG Customer Success: Expansion, Upsell, and Renewal

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6
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Maximize your existing accounts: 3 proven ways to boost revenue
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6
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How Gainsight leverages partner ecosystems to supercharge customer success
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7
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2 ways partner data can inform your product strategy and improve retention
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3
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Track churn and you’re 3.6x more likely to have dedicated budget for integrations
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9
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You should be account mapping at every stage of the customer lifecycle

ELG Operations and Alignment

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When sales and partnerships partner up
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9
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How sales teams use ecosystem-led sales to hit revenue goals
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12
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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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5
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Measure and prove: How PartnerOps drives SaaS success
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26
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Democratize Partner Insights with Crossbeam’s Chrome Extension
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6
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Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
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6
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Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
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6
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Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
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11
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A Lack of GTM Support for ELG Could Cost You Millions in Revenue
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15
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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
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25
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25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
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8
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Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
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8
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4 Signs it’s Time to Expand Your API Docs
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12
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Tech Ecosystem Maturity: How to Level Up Your Integrations Team
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8
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6 tips for expanding internationally using channel partners
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4
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Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
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7
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Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
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11
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The 9-step partner impact score methodology for strategic co-selling with partners
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9
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20 Integrations and Chrome Extensions for Partner Managers
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The 7 Filters You Need for Your Agency Partner Directory
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Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
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Get Off the Partner Enablement Treadmill
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18
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6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
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Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
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5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
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11
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6
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The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
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29
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Maureen Little: Scaling ain’t easy | Supernode Conference 2022

ELG Books

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|
1
 minutes
Chapter 2: Nearbound Defined
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|
0
 minutes
The Ultimate Partner Program Guide
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|
5
 minutes
Better together–Reveal and Reachdesk
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2
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Foreword of the Nearbound and the Rise of the Who Economy Book
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1
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The PartnerHacker Handbook

Events and Webinars

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ELG Con
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Supernode
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ELG Webinars
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Connector Summit

Newsletter Archive

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ELG Insider Daily #693: Turn data into dollars
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ELG Insider Daily #692: ELG isn’t just B2B
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ELG Insider Daily #689: Lean into your winning niche
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ELG Insider Daily #687: The email inbox that ate my productivity 🎃
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ELG Insider Daily #686: AI is a partner’s partner
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ELG Insider Daily #685: 43% of buyers don’t want a rep…
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ELG Insider Daily #683: How to put your buyer in the driver’s seat
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ELG Insider Daily #681: The 5S framework is not just for marketing
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ELG Insider Daily #680: A lush forest of opportunity
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ELG Insider Daily #676: What it really means to scale
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ELG Insider #678: The 4 +1 pillars that hold up your partner ecosystem
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ELG Insider #677: In business, context is everything
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ELG Insider #661: Step aside, spreadsheets
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ELG Insider Daily #674: Help write the new GTM playbook
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ELG Insider Daily #673: I just want to sell, sell, sell
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ELG Insider Daily #671: 7 tactics to turn partnerships into pipeline
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ELG Insider Daily #670: Trust the process
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ELG Insider Daily #669: The foundation of a $1B partnership program
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ELG Insider Daily #668: This is what great sales leaders are made of
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ELG Insider Daily #667: When less is more in your partner ecosystem
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ELG Insider Daily #666: How much power do numbers really have?
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ELG Insider Daily #665: Fix your GTM problem
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ELG Insider Daily #664: Meet the fresh new ELG Insider
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ELG Insider Daily #663: Every GTM motion is a fact-finding mission
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ELG Insider Daily #662: When your own GTM team is your ICP
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ELG Insider Daily #660: Decode your deal
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ELG Insider #658: The new high-performing seller
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ELG Insider #657: Who is the MVP of your GTM motion?
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ELG Insider #656: Money, money, money, must be funny
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ELG Insider #655: How to develop a top skill of the best sellers
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ELG Insider #653: Curiosity killed the cat?
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ELG Insider Daily #648: The Google + HubSpot story
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ELG Insider Daily #646: EQLs, the gifts that keep on giving
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ELG Insider Daily #645: Where is the AI in ELG?
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ELG Insider Daily #644: Three easy ELG plays
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ELG Insider Daily #642: Make the money follow you
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ELG Insider Daily #640: Do not let anybody ghost you
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ELG Insider Daily #628: Boost integration adoption by knowing your customers tech stack
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ELG Insider Daily #627: 3 tips to master co-selling with partners
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ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
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ELG Insider Daily #622: To the infinity and beyond of channel partners
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ELG Insider Daily #620: How Cloud GTM is Transforming Legacy Partnerships
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ELG Insider Daily #616: Rollworks' Crawl-Walk-Run Approach to Achieve Time To Value Faster
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ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
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