Ecosystem Operations and Alignment

Tips on optimizing your GTM strategy through cross-functional alignment, including insights on buy-in, incentive comp, attribution, and more.

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5
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When sales and partnerships partner up
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by
Andrea Vallejo

Sales and partnerships teams can cut deal cycles by 27% and close 53% more deals by collaborating. Discover a 3-step strategy to win together.

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9
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How sales teams use ecosystem-led sales to hit revenue goals
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by
First Last

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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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First Last

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How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
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Measure and prove: How PartnerOps drives SaaS success
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26
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6
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Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
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Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
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6
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Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam
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11
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A Lack of GTM Support for ELG Could Cost You Millions in Revenue
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15
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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
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25
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25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
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8
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Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
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4 Signs it’s Time to Expand Your API Docs
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Tech Ecosystem Maturity: How to Level Up Your Integrations Team
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6 tips for expanding internationally using channel partners
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4
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Ecosystem Ops 101: 6 Ways to Drive Efficiency and Maximize the ROI of Your Partner Program
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7
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Vetting 100s of channel partners? Use this 4-criteria checklist to speed up the process
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11
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The 9-step partner impact score methodology for strategic co-selling with partners
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9
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20 Integrations and Chrome Extensions for Partner Managers
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The 7 Filters You Need for Your Agency Partner Directory
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Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out.
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Get Off the Partner Enablement Treadmill
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7
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Your Partnerships Team Should Report to Sales (At First)
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13
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Source, Decide, Execute: Your Framework For a Successful Partner Program
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18
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4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
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9
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6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
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15
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Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
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9
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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
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10
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5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships
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11
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The Most Common Partnership KPIs (According to Company Size and Maturity)
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6
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The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark
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29
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Maureen Little: Scaling ain’t easy | Supernode Conference 2022

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