Crossbeam For Enrichment

Enrich accounts with Ecosystem Intelligence

Get ecosystem data in the hands of your revenue teams and in the tools they work from every day.

Uncover unique data

Help reps tee-up warm intros and connect with more accounts by streaming ecosystem insights across leads, accounts, and opportunities in your CRM.

Drive strategic sales decisions

Make it easy to see what’s worth your time. Build robust reports, kick off workflows, and measure partner sourced/influenced revenue with Crossbeam’s custom object integrations.

Turn activities into outcomes

Pull activity signals from your deal cycles into your CRM or data warehouse to get a clear view into pipeline health and sales velocity.

Explore features built for data enrichment

Account mapping UI highlighting one particular overlap count.
Account Mapping

Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.

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Crossbeam Copilot

Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.

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Integrations

Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.

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Partner Impact

Identify high potential partners to boost your opportunities and replicate success across your ecosystem.

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
Don’t Lose the Connection. How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships

Your CRM can provide insight into when and how you should engage each of your partner’s sales reps. Learn how Rob Rebholz, Co-Founder & CEO of http://superglue.io/, uses two standard Salesforce fields — the “Contact Created” date and the “Last activity” date — to reach out to his partner’s sales reps at key moments and build trust with each of them.

How Fivetran powers its Ecosystem-Led Sales with data

Learn how Fivetran arms their sales team with deal-winning data in this excerpt from Crossbeam CEO Bob Moore’s new book.

2 Ways Partner Data Can Inform Your Product Strategy (and Improve Retention)

Partner data can help your product team invest in the right product and feature development work and help them hit their quarterly goals. For example: Pull partner data into your product team’s analytics dashboard so they can invest in the integrations that improve product usage.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.