Crossbeam for Marketing Tech

Beat the competition with ecosystem revenue

Top marketing technology companies around the world rely on Crossbeam’s proprietary data insights to scale partnerships, ecosystem revenue streams, and customer retention.

Scale Revenue

Identify mutual opportunities

Your partnership team will map accounts (leads, opportunities, and customers) against those of your partners. When a match is found, select information is shared to help both companies and their marketers build a more valuable joint relationship with the account.

Scale growth

Drive more revenue

Crossbeam’s proprietary matching engine ensures that you and your partners can identify overlaps with speed and accuracy — regardless of the CRM you use or the way you organize your data.

Scale Impact

Build powerful campaigns

We make co-marketing easy. Crossbeam uses your partner ecosystem to surface prioritized lists of companies and people that can best accelerate deals, increase upsells, and increase retention. Jump in, the leads are warm.

Scale Connection

Prioritize key integrations

Leverage Ecosystem Intelligence to prioritize the best integration partners. Increase customer stickiness, satisfaction, and upsell opportunities by giving them exactly what they need to drive value: a connected platform experience.

Explore features built for marketing tech

Greenfield feature callout showing UI of "New accounts for you" and "New accounts for your partner"
Greenfield

Identify, exchange, and pursue highly relevant leads that are not yet in your database.

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Shared Lists

Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.

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Integrations

Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.

Image showing off partner impact ui which includes - win rate, opp size, and time to close.
Partner Impact

Identify high potential partners to boost your opportunities and replicate success across your ecosystem.

Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

See how strategic partners HubSpot and Google teamed up to develop and launch a go-to-market strategy for their Ads Optimization Events tool.

Turn your ecosystem into your #1 revenue source

Instantly capture insights from your ecosystem in less than a minute.