Drive revenue through your channel partners
Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.
Increase market coverage
Your new channel growth engine is ready and waiting. Leading channel programs around the globe are joining forces with their partners in Crossbeam to collaboratively account map, co-sell, and grow ecosystem revenue.
Eliminate channel conflict
Crossbeam removes conflict between partners and sales orgs by identifying overlapping targets when they’re still at the top of your funnel. Both sides keep their non-overlapping pipelines private and secure.
Prioritize the leads that matter most
Get the partner-sourced leads and opportunities that meet your exact criteria. Create prioritized account lists with your partners and sales teams based on data-driven insights. You and your partner set the rules, and Crossbeam kicks off workflows when the data and the timing are just right.
Have total control with real-time data
Avoid false positives by only comparing data segments matching certain products, regions, sales reps, and more. Configure these rules on a partner-by-partner basis. Create email notifications or in-app alerts to notify you every time new overlaps are identified.
Additional Features
Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.
Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.
Stay up to date on accounts and keep things moving by sending notifications where the work happens. Make moves faster with real-time notifications in Slack and email.
Identify, exchange, and pursue highly relevant leads that are not yet in your database.
“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”
Bring ELG to life
We spoke with REVIEWS.io to learn how they leaned on channel partners and their tech ecosystem to grow their customer base in Germany.
See how the partnerships team at Introhive sorted hundreds of existing partnerships to validate which partners to invest in and which to deprioritize.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
