Scale channel revenue with partner data
Find and win every potential deal across your partner ecosystem. Data sharing through Crossbeam surfaces new opportunities throughout your funnel and makes your existing channel tools more powerful.
Drive revenue through your channel partners
Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.
Drive revenue through your channel partners
Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.
Unlock real-time channel mapping
Stop playing Battleship with spreadsheets. Crossbeam securely connects your CRM data with your partners', highlighting where you can generate and accelerate pipeline together.
- Use fine-tuned data sharing to see where partner coverage already exists for target accounts
- Show partners where their relationships can accelerate your priority deals—driving earlier, more targeted deal registration
- Give your sales team a 360-degree view of where your ecosystem can help move deals forward
Eliminate channel conflict
Never get blindsided by partner conflicts again. Crossbeam’s real-time insights ensure your ecosystem collaborates instead of competes.
- See if a vendor or partner is already engaged with a target account or new lead
- Prevent at-the-buzzer deal registration by giving your partners instant visibility into overlapping deals the moment they surface
- Build trust with transparent, controlled data sharing at every stage of your funnel
Utilize propensity scores
Crossbeam’s built-in propensity scores remove the guesswork from channel collaboration.
- Leverage real-time data from your CRM and ecosystem to predict which deals, partners, and actions will create the best outcomes
- Calculate and share propensity scores with your partners to increase and accelerate their referral and selling habits
- Use Ecosystem Intelligence to know exactly who is best positioned to move each opportunity forward, eliminating friction from lead routing decisions
Leverage CRM and PRM integrations
Seamlessly integrate Crossbeam with your existing channel tech stack, including Salesforce, HubSpot, Gong, and leading PRMs like Impartner, Mindmatrix, and PartnerStack. Our integrations ensure your entire channel ecosystem operates seamlessly and efficiently.
Access best-in-class data security
Crossbeam’s built-in propensity scores remove the guesswork from channel collaboration.
- Leverage real-time data from your CRM and ecosystem to predict which deals, partners, and actions will create the best outcomes
- Calculate and share propensity scores with your partners to increase and accelerate their referral and selling habits
- Use Ecosystem Intelligence to know exactly who is best positioned to move each opportunity forward, eliminating friction from lead routing decisions
Explore features built for
Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.
Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Identify, exchange, and pursue highly relevant leads that are not yet in your database.
“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”
Bring ELG to life
We spoke with REVIEWS.io to learn how they leaned on channel partners and their tech ecosystem to grow their customer base in Germany.
See how the partnerships team at Introhive sorted hundreds of existing partnerships to validate which partners to invest in and which to deprioritize.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.