Scale channel sales with partner data
The easiest way to build, prioritize, and activate your channel pipeline. Crossbeam automates account mapping so you can surface the right leads for each partner, prioritize high-fit accounts with propensity scores, distribute leads seamlessly, and run co-selling plays that actually close deals.
Drive revenue through your channel partners
Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.
Drive revenue through your channel partners
Find the right channel partner for every deal, eliminate channel conflict, and scale growth through your channel partner ecosystem.
Join over 30,000 companies scaling their ecosystem with Crossbeam to uncover new opportunities and drive revenue growth
Build targeted lead lists with automated channel mapping
Stop playing Battleship with spreadsheets and start focusing on the right accounts at the right time. Crossbeam securely connects your CRM with your partners', automatically surfacing strong relationships and co-selling opportunities to accelerate pipeline.
- Generate real-time lead lists for each partner so sellers can take action faster
- Pinpoint co-sell opportunities and align sellers on the right deals
- Give partners instant visibility into where they can help close more revenue
Prioritize the right leads with built-in propensity scores
Not all leads are equal. Make sure your partners focus on the ones that matter most. Crossbeam analyzes real-time CRM and ecosystem data to predict which partners are best positioned to close each deal, so your channel teams can prioritize smarter and sell faster.
- Score and rank partner leads automatically to focus sellers on high-converting opportunities
- Calculate and share propensity scores to increase and accelerate referrals and deal execution
- Use Ecosystem Intelligence to know exactly who is best positioned to move each opportunity forward, removing friction from lead routing decisions
Distribute leads with confidence and eliminate channel conflict
Nothing slows down deals like partner conflicts and last-minute surprises. Crossbeam’s real-time insights give visibility into ecosystem engagement so you can distribute leads strategically, prevent deal overlap, andensure your ecosystem collaborates instead of competes.
- See which vendor or partner is already engaged with a target account or new lead
- Prevent at-the-buzzer deal registration by giving partners instant visibility into overlapping deals the moment they surface
- Track and attribute channel revenue at every stage of your funnel to build trust and optimize partner investment
Run the co-sell plays that convert
Great partnerships don’t happen in silos. Crossbeam makes co-selling seamless by giving your sales teams and partners a shared view of target accounts, helping you collaborate on deals, drive pipeline, and track partner-sourced and influenced revenue with precision.
- Align with partners on the right leads and work from a single source of truth
- Engage partners early with structured and AI-driven sales plays that eliminate guesswork and increase co-sell efficiency
- Keep co-selling workflows moving by making it easy to share insights, track progress, and remove deal roadblocks
Streamline your workflow with CRM and PRM integrations
Seamlessly integrate Crossbeam with your existing channel tech stack, including Salesforce, and Microsoft Dynamics, as well as leading PRMs like Impartner, Mindmatrix, and PartnerStack to streamline partner collaboration and lead/deal registrations. Our integrations ensure your entire channel ecosystem operates seamlessly and efficiently.
Access best-in-class data security
Share exactly what you need, and nothing you don’t. Crossbeam puts you in control of your data, ensuring security, trust, and transparency across your entire partner ecosystem.
Explore features built for
Trade in your spreadsheets and surface the most promising opportunities in your ecosystem with Crossbeam’s pipeline matching engine.
Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.
“In Channel Partnerships it’s almost like you’re interviewing for a new salesperson each time [you’re vetting partners]. Crossbeam helps us look at how well they can do that job.”
Bring ELG to life
We spoke with REVIEWS.io to learn how they leaned on channel partners and their tech ecosystem to grow their customer base in Germany.
See how the partnerships team at Introhive sorted hundreds of existing partnerships to validate which partners to invest in and which to deprioritize.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.