When companies work together, their data often doesn’t
Crossbeam is the leading Ecosystem Revenue Platform, offering secure account mapping with your partners. Effortlessly build your partner ecosystem, generate Ecosystem Intelligence, identity opportunities, take action, and track partner attribution all within a single, powerful platform.
Why Crossbeam?
Your ecosystem is your most powerful growth lever. Find and connect with over 30,000+ companies in just a few clicks. See how Crossbeam unlocks the true value of your ecosystem.
Build a better together story
Uncover mutual opportunities with partners and gain actionable insights to execute collaborative, highly targeted go-to-market strategies.
Identify common opportunities
Analyze overlaps and non-overlapping accounts that align with your ideal customer profile.
Collaborate with partners
Target key accounts and collaborate with partners directly in Crossbeam to drive the most impactful deals. Engage your sales team to ensure full alignment and support across the board.
Measure the strength and effectiveness of your partner ecosystem
Crossbeam helps you identify high-potential partners with advanced impact indicators and provides a clear assessment of your partnership program's performance.
Assess partner impact
By consolidating win rates, opportunity sizes, and time to close, Crossbeam categorize partners into high, medium, and low impact tiers, allowing you to prioritize effectively.
Track your ecosystem performance
Get a top-line summary of your partnership program's performance based on closed-won opportunities and attributed revenue.
Automate processes for enhanced efficiency
Get stuff done while Crossbeam alerts your reps and partners as ecosystem updates occur. It’s like having your ecosystem revenue engine running on auto-pilot.
Get alerts on key reports
Save your favorite reports and set up notifications to receive targeted, real-time updates on new overlaps that occur.
Set up Slack for Crossbeam
Stay up to date on accounts and keep things moving by sending notifications where work happens. Make moves faster with real-time notifications in Slack and email.
Get credit for your good work
Prove the value of partnerships (once and for all) with pipeline mapping and attribution. Manually or automatically track, manage, and measure partner-sourced and influenced revenue with attribution stats built for the board room.
Track attribution in seconds
Condense hours of manual attribution workflows into minutes for both sourced and influenced tracking. View all the activity on each account to make sure attribution is correct.
Sync insights in real-time
Surface actionable attribution insights with CRM reports and dashboards that allow you to manage your pipeline like a science.
Show your impact
Get leadership’s buy-in with personalized attribution metrics. You pick and choose the data that matters most for your next quarterly business review.
Supercharge co-selling with Crossbeam for Sales
You’ve got overlaps. Now share them with your sales reps to unlock Ecosystem-Led sales. Combine Crossbeam Core with Crossbeam for Sales and Crossbeam Copilot to shorten deal cycles by 50% and increase deal sizes by 2x.
.avif)
Prospect smarter
Effective prospecting is the cornerstone of revenue growth and sustaining a competitive edge in the market. So why not give your team a leg up?
Close deals faster
Access a unified view of your existing pipeline alongside your partners’ for targeted account prioritization. Then get warm intros from account owners and partners with just a click of a button.
Expand strategically
Other companies leveraging their ecosystem and co-selling playbooks have seen up to a 2x increase in their annual contract values.
Enrich account views
Empower every team with ecosystem data using our 28+ integrations across popular categories like: ABM, CRM, sales engagement, data visualization, marketing automation, and more.
Keep ecosystem data up-to-date
Crossbeam automatically syncs data from the most common systems of record—including CRMs, data warehouses, Google Sheets, and CSV files—to ensure your ecosystem data is always updated.
Access ecosystem data where it matters
Crossbeam customers can push insights back into the systems where they already work, like Salesforce, HubSpot, Microsoft Dynamics and more.
Explore Key Features
They’re stepping up their sales game with Crossbeam
Frequently asked questions
The trust in your partners is core to our business. From day one, we have prioritized the security of your data to ensure trust is the primary focus. Crossbeam is SOC 2 Type II, GDPR & CCPA, ISO 27001 & ISO 27701 compliant and certified under the EU-US Privacy Shield Framework. More info on security at Crossbeam.
Crossbeam’s automatic Account Mapping technology surfaces overlapping accounts with your company’s partners, giving you insights into potential leads and helping you identify new sales opportunities that you might not have found otherwise. With this data, you’ll be able to see overlapping customers, open opportunities, and prospects with your partners. This information gets piped into our Crossbeam Copilot experience so you have this information handy as you’re researching accounts and opportunities.
Crossbeam integrates seamlessly with major CRMs like Salesforce, Microsoft Dynamics, and HubSpot as your inbound data source. These data source integrations are free, fast, and scalable. Using CRMs as a data source helps your Crossbeam ecosystem grow in lockstep with your business. Capture account changes in real-time and action deals as opportunities surface with scheduled data synchronizations each day. Not only that, Crossbeam also includes outbound integrations with Salesforce and HubSpot CRMs so you can have your ecosystem insights where you need them most.
You can upload a CSV file or a Google Sheet, but syncing your CRM data will provide the most accurate and up-to-date experience.
You can create offline partners by uploading any data your partners share with you. However, inviting partners is simple, and setting up a Crossbeam account is completely free.
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.
