Resources

Check out resources on creating a quality ecosystem that grabs converts.

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Featured
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

Discover Sendoso’s three-step process for using partner data from Crossbeam to co-sell with partners and drive more partner-influenced deals.

How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%

Discover the proven playbook for mastering your first year of ELG and driving real results. Learn how Chad Waite turned partnerships into pipeline, aligned his teams for success, and unlocked the full potential of his ecosystem.

How Document Crunch used ELG and Crossbeam to achieve 85% of their pipeline goal — and stay on track for 100%

Discover the proven playbook for mastering your first year of ELG and driving real results. Learn how Chad Waite turned partnerships into pipeline, aligned his teams for success, and unlocked the full potential of his ecosystem.

How to scale your reselling program

Learn how to scale your SaaS reseller program and leverage platforms like Crossbeam, the Microsoft Cloud Marketplace, and WeTransact to boost revenue and expand reach.

How to scale your reselling program

Learn how to scale your SaaS reseller program and leverage platforms like Crossbeam, the Microsoft Cloud Marketplace, and WeTransact to boost revenue and expand reach.

How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Discover how BEMO achieved a 900% boost in meetings booked by leveraging Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth. Learn how Enrique Gutierrez optimized outreach, refined ICP, and built a data-driven outbound strategy that transformed his team’s performance.

How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Discover how BEMO achieved a 900% boost in meetings booked by leveraging Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth. Learn how Enrique Gutierrez optimized outreach, refined ICP, and built a data-driven outbound strategy that transformed his team’s performance.

5 ways to leverage the your partner’s influence and trust

Discover real-world examples of how these companies are driving revenue growth by tapping into their partners' established credibility and networks.

5 ways to leverage the your partner’s influence and trust

Discover real-world examples of how these companies are driving revenue growth by tapping into their partners' established credibility and networks.

Why Ecosystem-Led Marketing Rules: How to Get 60% Higher Engagement Rates On Your Next Integration Adoption Campaign

Get a deep dive into RollWorks and Drift’s Ecosystem-Led Marketing campaign. You'll learn how RollWorks' partner marketing team used the Crossbeam and RollWorks integration to power a highly targeted ABM campaign that influenced 68% of total integration adoption and 60% higher engagement rates.

Why Ecosystem-Led Marketing Rules: How to Get 60% Higher Engagement Rates On Your Next Integration Adoption Campaign

Get a deep dive into RollWorks and Drift’s Ecosystem-Led Marketing campaign. You'll learn how RollWorks' partner marketing team used the Crossbeam and RollWorks integration to power a highly targeted ABM campaign that influenced 68% of total integration adoption and 60% higher engagement rates.

How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

Explore how FullStory improved its gross and net dollar retention by helping customers and prospects activate and adopt more integrations. Learn their three-step process for launching Ecosystem-Led Marketing campaigns using Crossbeam and Marketo.

How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics

Explore how FullStory improved its gross and net dollar retention by helping customers and prospects activate and adopt more integrations. Learn their three-step process for launching Ecosystem-Led Marketing campaigns using Crossbeam and Marketo.

How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue

Discover how LeanData’s partnerships team closes 15% more partner-sourced revenue by activating Crossbeam data for their reps in Salesforce, Slack, and LeanData itself.

How LeanData Makes it Easy for Reps to Close Partner-Sourced Revenue

Discover how LeanData’s partnerships team closes 15% more partner-sourced revenue by activating Crossbeam data for their reps in Salesforce, Slack, and LeanData itself.

Intercom’s Playbook for Ecosystem-Led Growth (+ 30% More Sourced Revenue)

Catherine Brodigan, Senior Manager of Global Partnerships at Intercom, shares her team’s workflows and processes for using Crossbeam to source and influence revenue. You’ll learn Intercom’s sales enablement processes, plus how they ensure co-selling happens early and often.

Intercom’s Playbook for Ecosystem-Led Growth (+ 30% More Sourced Revenue)

Catherine Brodigan, Senior Manager of Global Partnerships at Intercom, shares her team’s workflows and processes for using Crossbeam to source and influence revenue. You’ll learn Intercom’s sales enablement processes, plus how they ensure co-selling happens early and often.

October 30, 2024
Uncovering the Crossbeam Ecosystem Revenue Platform

Join us as we dive into Crossbeam’s latest product roadmap and give you exclusive insights into how our evolving solutions will help drive your Ecosystem-Led Growth and revenue goals in the coming quarters.

Uncovering the Crossbeam Ecosystem Revenue Platform
October 30, 2024

Join us as we dive into Crossbeam’s latest product roadmap and give you exclusive insights into how our evolving solutions will help drive your Ecosystem-Led Growth and revenue goals in the coming quarters.

April 24, 2024
Crossbeam Product Drop: How to Turn Your Ecosystem Data Into Dollars

Introducing Crossbeam for Sales and much more in our new product drop: Fuel your funnel, speed up your deals, and unlock the full potential of your ecosystem

Crossbeam Product Drop: How to Turn Your Ecosystem Data Into Dollars
April 24, 2024

Introducing Crossbeam for Sales and much more in our new product drop: Fuel your funnel, speed up your deals, and unlock the full potential of your ecosystem

March 28, 2024
The ELG Blend Webinar Series Vol. 2

Learn about when PLG and ELG can play nice, when they can’t, and how to grow your partner revenue by delicately balancing both.

The ELG Blend Webinar Series Vol. 2
March 28, 2024

Learn about when PLG and ELG can play nice, when they can’t, and how to grow your partner revenue by delicately balancing both.

March 6, 2024
The ELG Blend Webinar Series Vol. 1

Crossbeam CEO Bob Moore and Gainsight CEO Nick Mehta share a cup of joe and give you their view from the C-suite of Ecosystem-Led Growth’s power. See how Gainsight uses ELG across the company to dominate their market + get a preview of Bob’s new book: Ecosystem-Led Growth, published by Wiley.

The ELG Blend Webinar Series Vol. 1
March 6, 2024

Crossbeam CEO Bob Moore and Gainsight CEO Nick Mehta share a cup of joe and give you their view from the C-suite of Ecosystem-Led Growth’s power. See how Gainsight uses ELG across the company to dominate their market + get a preview of Bob’s new book: Ecosystem-Led Growth, published by Wiley.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

How to Buy a Partner Ecosystem Platform

Tired of your counterparts in sales and marketing getting the budget for software? We put together a guide for getting the tools you need.

How to Buy a Partner Ecosystem Platform

Tired of your counterparts in sales and marketing getting the budget for software? We put together a guide for getting the tools you need.

State of the Partner Ecosystem 2021

46 pages of partner ecosystem trends and insights — all sourced from 173 professionals who are living and breathing B2B partnerships every single day.

State of the Partner Ecosystem 2021

46 pages of partner ecosystem trends and insights — all sourced from 173 professionals who are living and breathing B2B partnerships every single day.

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ELG Con

An intimate gathering for those at the vanguard of the next generation of GTM.

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ELG Con

An intimate gathering for those at the vanguard of the next generation of GTM.

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ELG Con London

Finally, an ecosystem event you can take the tube to, the first-ever Ecosystem-Led Growth Conference in the UK. Join 75 GTM execs at the beautiful Garden Museum in London for a day of networking, case studies, and insights on the eve of Pavilion's GTM EMEA Summit.

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ELG Con London

Finally, an ecosystem event you can take the tube to, the first-ever Ecosystem-Led Growth Conference in the UK. Join 75 GTM execs at the beautiful Garden Museum in London for a day of networking, case studies, and insights on the eve of Pavilion's GTM EMEA Summit.

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Connector Summit

The Connector Summit is for do-ers. Join the Crossbeam community of staff and customers for the most useful couple of hours of your week.

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Connector Summit

The Connector Summit is for do-ers. Join the Crossbeam community of staff and customers for the most useful couple of hours of your week.

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Supernode

The Conference for Ecosystem-Led Companies & Teams Supernode 2023

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Supernode

The Conference for Ecosystem-Led Companies & Teams Supernode 2023

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.