Resources
Check out resources on creating a quality ecosystem that grabs converts.
ELG Insider
ServiceNow used Crossbeam and 360insights to overhaul its partner GTM, replacing fragmented portals with a unified, AI-driven ecosystem motion. Here’s what they built.
ServiceNow used Crossbeam and 360insights to overhaul its partner GTM, replacing fragmented portals with a unified, AI-driven ecosystem motion. Here’s what they built.
Here’s exactly how partner managers can turn ServiceNow’s new Build Partner Program and AI agent marketplace into a pipeline engine — with specific steps for each phase of the partner lifecycle.
Here’s exactly how partner managers can turn ServiceNow’s new Build Partner Program and AI agent marketplace into a pipeline engine — with specific steps for each phase of the partner lifecycle.
ServiceNow's redesigned Build Partner Program and simplified fee structure could dramatically lower the barrier for ISVs and technology partners building AI agents — while raising the distribution stakes in the ServiceNow Store.
ServiceNow's redesigned Build Partner Program and simplified fee structure could dramatically lower the barrier for ISVs and technology partners building AI agents — while raising the distribution stakes in the ServiceNow Store.
CrowdStrike and Fortinet announced a deep technical and go-to-market partnership in October 2024. This is what happened next — and what every technology partner can learn from it.
CrowdStrike and Fortinet announced a deep technical and go-to-market partnership in October 2024. This is what happened next — and what every technology partner can learn from it.
Customer stories
Explore how Vidyard drives revenue through its tech and agency partner programs. Get a peek at how they're running co-selling and co-marketing motions with Crossbeam.
Explore how Vidyard drives revenue through its tech and agency partner programs. Get a peek at how they're running co-selling and co-marketing motions with Crossbeam.
Discover how Bombora’s partnership team weaves partner data into its internal workflows and its co-selling process to drive partner-sourced revenue.
Discover how Bombora’s partnership team weaves partner data into its internal workflows and its co-selling process to drive partner-sourced revenue.
After only two weeks, Okta Ventures has already surfaced 60 ecosystem qualified leads for its portfolio companies
After only two weeks, Okta Ventures has already surfaced 60 ecosystem qualified leads for its portfolio companies
Events
See how GTM teams use partner ecosystem data to surface untapped accounts and turn them into pipeline — without adding friction.
See how GTM teams use partner ecosystem data to surface untapped accounts and turn them into pipeline — without adding friction.
Partner teams are held to revenue standards they weren't built for. Here's what the data says and how top teams are closing the gap.
Partner teams are held to revenue standards they weren't built for. Here's what the data says and how top teams are closing the gap.
See exactly what Crossbeam is shipping this H1 and how it turns your partner ecosystem into a pipeline engine.
See exactly what Crossbeam is shipping this H1 and how it turns your partner ecosystem into a pipeline engine.
Adobe Summit and Google Cloud Next are both landing in Las Vegas the week of April 21, which means many of our customers and partners will be in the same place at the same time — and we'll be there too.
Adobe Summit and Google Cloud Next are both landing in Las Vegas the week of April 21, which means many of our customers and partners will be in the same place at the same time — and we'll be there too.
Product Updates
Discover how Crossbeam uses AI and data enrichment to match CRM records accurately, reduce false positives, and drive ecosystem intelligence.
Discover how Crossbeam uses AI and data enrichment to match CRM records accurately, reduce false positives, and drive ecosystem intelligence.
Crossbeam’s RevOps team built a real-time partner signal workflow using Crossbeam’s new Signals + Webhooks. When a partner opens or closes a deal, the workflow automatically alerts the account owner, enriches the account in CRM, and triggers timely outreach — all in about 15 minutes of setup. The result: reps act faster, conversations are more relevant, and ecosystem momentum directly feeds pipeline growth.
Crossbeam’s RevOps team built a real-time partner signal workflow using Crossbeam’s new Signals + Webhooks. When a partner opens or closes a deal, the workflow automatically alerts the account owner, enriches the account in CRM, and triggers timely outreach — all in about 15 minutes of setup. The result: reps act faster, conversations are more relevant, and ecosystem momentum directly feeds pipeline growth.
eBooks
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Discover real-world use cases, proven AI Chat prompts, and how to connect Crossbeam’s MCP to bring Ecosystem Intelligence directly into your AI agents, Slack, and internal workflows.
Discover real-world use cases, proven AI Chat prompts, and how to connect Crossbeam’s MCP to bring Ecosystem Intelligence directly into your AI agents, Slack, and internal workflows.
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
Discover real-world use cases, proven AI Chat prompts, and how to connect Crossbeam’s MCP to bring Ecosystem Intelligence directly into your AI agents, Slack, and internal workflows.
Discover real-world use cases, proven AI Chat prompts, and how to connect Crossbeam’s MCP to bring Ecosystem Intelligence directly into your AI agents, Slack, and internal workflows.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy.
Webinars
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.
News
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.