In this Supernode 2023 talk, Lizzie Chapman, VP of Partnerships & Channels at NextRoll, shares how she built a unifying vision, rebuilt it, and then brought it to life. The goal? For partnerships to drive 50% of AdRoll’s growth and increase retention by 50%. When they began seeing results like 5x’ing the ROI from their Shopify partnership, the entire org began getting on board with the long-term Ecosystem vision.