The Playbook for Winning with Resellers and Ecosystem Partners
WeTransact x Crossbeam

The Playbook for Winning with Channel Reseller Partners

Building a successful channel program is one of the most effective ways for software vendors to scale revenue and expand market reach — but only if done right. The Playbook for Winning with Channel Reseller Partners is your step-by-step blueprint to launching, managing, and optimizing a high-impact channel strategy. 

Download this channel partner ebook to learn how to boost market expansion, lower CAC, increase customer LTV, and grow revenue without scaling your sales team—featuring insights from Jared Smith (former Senior Director of Vendor Strategy and Acquisition at Pax8), Sheldon Mydat (Founder and CEO of Suppeco), Lenny Vercruysse (Co-Founder and CEO of Be-Cloud), Juan Jose Castiblanques (CRO at WeTransact), and more.

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Channel mastery, one article at a time

This is your channel go-to knowledge hub. Explore key strategies and insider tips to build, optimize, and scale winning reseller and partner programs. Get practical advice on channel motions, buy-in, tools, and more — built by and for channel leaders.

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Mastering Channel Partner Management

Learn how to scale and optimize mature channel reseller programs into high-margin revenue engines. Discover advanced partner management strategies, tech stacks, cadences, and leadership tactics to drive partner-sourced growth.

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The Anatomy of a Channel Reseller Program

Reseller programs can be complex. Learn more about how reseller programs function and how you can build your own.

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What Is a Reseller Program? A Modern Guide for GTM Leaders

Curious about starting a reseller program? Learn more reseller programs and the first steps for getting started.

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Channel checklists and action kits

Skip the guesswork and move fast with ready-to-use checklists designed to accelerate every stage of your partner program.

Hit the ground running. A step-by-step guide to launching your reseller program in the first 120 days, from internal alignment to onboarding and early enablement.

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The building a reseller program checklist

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Validate your partner strategy before scaling. This checklist ensures you’ve aligned goals, defined metrics, and tested early wins to prove partnerships can drive real revenue.

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Scaling partner recruitment

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Lay the groundwork for a scalable, repeatable partner program. Use this checklist to define roles, incentives, tiers, and the operational engine behind partner success.

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The partner program framework checklist

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Maximize impact with your partners in a single, focused campaign. This checklist helps you coordinate messaging, outreach, and measurement for high-energy pipeline sprints.

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Planning a Blitz Day

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Grow your ecosystem with intention. This checklist walks you through ideal partner profiling, outbound campaigns, and enablement flows to expand your channel smartly.

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The partnership proof of concept checklist

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Cover your bases before signing. This operational checklist helps you craft or review reseller agreements with clear terms, incentives, and mutual protections.

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The reseller agreement

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