In this installment of Crossbeam Explains, learn about one of the most powerful types of channel partners that help tech companies scale exponentially — System Integrators.

If you’re a sales professional working in B2B SaaS, you’ve likely heard your partnerships team or CEO mention System Integrators (SIs) in passing. No, SIs aren’t part of The Matrix. Yes, they can help you grow your sales pipeline and accelerate opportunities to “deal-closed”.

If you’re a partnership manager, System Integrators can be your best friend when it comes to generating ecosystem qualified leads (EQLs) and partner-sourced revenue for your company.

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Curious to learn more about every type of tech and channel partnership? Check out our Partnerships 101 blog series here.

And read up on System Integrators here.

Crossbeam is the world’s first and most powerful partner ecosystem platform trusted by more than 7,000 technology companies. We act as a data escrow service that finds overlapping accounts with your partners while keeping the rest of your data private and secure.